For my National Awareness Campaign, I would want the campaign to cause the audience to ask themselves about the radon safety of their home. I may take the family appeal approach, where there would be billboards and TV advertisements showing families outside of their home, smiling because they know they are living in a radon safe home. There could be the question, "Are you Radon safe?"
I'd like to use the slogan, "Breathe Easy in a Radon Free Home". If this slogan were on a billboard, there would be a statistic about the prevalence of radon in homes, and then include a statement on the simplicity of doing a home test. Lastly, there would be a website or phone # that readers could use to get more information.
In regards to stakeholders, I would like to partner with the EPA or NIH to acquire funding for free home radon testing kits, so this could reduce the barrier to acquiring a home test and increase the use of them. I could then advertise on the billboard "Call this # for a free radon test kit". I would also like to collaborate with various radon inspection companies, not only to promote their business and advertising, but also in hopes that more frequent, affordable home visits can be done.
Hey Angela,
ReplyDeleteyou came up with good ideas for stakeholder ideas. your idea for "call this # for a free radon test kit" is on point! people (me) love free!
Hey Angela,
ReplyDeleteI really like your family appeal approach! It would get parents to think about their children' health and make them take action (which they would with the website or telephone number). Great idea, thanks for sharing.